“Dyrup Summit 2011” introduces revolutionary exterior stone texture “Dyrostone”
Saudi Arabia - March 13, 2011
Dyrup, which is the flagship decorative paint brand of United Industrial Investments Company “UNIVEST”, organized “Dyrup Summit 2011” to showcase its latest conceptual development and technology in the exterior paints. The summit was held in Riyadh in the presence of 300 invitees from the top firms including contractors, projects’ consultants (government and private) in the Saudi market and crowd of media representatives.
During the summit, Dyrup launched its latest revolutionary product "Dyrostone" – the exterior textured paint that gives the natural stone affect – and for key inputs Dyrup chemist team from KSA and around the world worked hand in hand in finding the answer to meet architectural needs for exterior coating systems. “Dyrostone” represents an attractive natural stone finish texture that is designed using a unique and special formula and product system that is unmatched and can withstand extreme, harsh and tough climate conditions, as this latest technology system gives at least 10 years of guarantee and protection to the effect. The key benefits of “Dyrostone” are that it gives you natural stone effect, it makes the property looks attractive and unique and durable beauty that will last for years to come; forever. “Dyrostone” has been positioned as a smart solution for the construction business that is engineered using latest technology and specially formulated ingredients that mirrors natural stone effects.
Engineer Ali Alyan, Managing Director of "UNIVEST", stated: “The company is targeting the governmental and private projects by this unique and smart exterior paint coating system, and we are proud to announce that “Dyrostone” is sole and exclusive approved product for many mega projects like “Ministry of Interior Integrated Projects” on the basis of its performance and uniqueness”.
He added that "Dyrup" paints achieved remarkable growth last year and widened its dealers’ network to cover all parts of the Saudi Markets all over the Kingdom, and witnessed a great success in the Saudi market which ranked the brand as one of the most important decorative brands in this field in the Middle East. However, Dyrup continuously hammer on achieving highest rank in quality tests and best quality results for its products out of which some of the awards and certificates are; King Abdul-Aziz Award of Ideal Factory, SASO, ISO 9001 and certificates from international renowned laboratories and many more”.
At the end, Engineer Alyan who expressed the company’s gratitude for the presence of all the valuable business partners and media to this yearly summit in Riyadh – the city which is witnessing a magnificent era in attracting local and foreign investors, also announced that this summit will be organized in Jeddah and Dammam soon to meet their valuable business associates in that 2 cities.
Over a period of time Dyrup has grown in parallel with KSA construction sector and has position itself today among the strongest operating networks throughout the KSA. Being part of UNIVEST, Dyrup managed to penetrate the market with strong foot steps into government and private projects sectors and have achieved a good reputation by being a part of several iconic projects like Kingdom Tower, Al Faysaliah Tower, King Fahad Medical City, Ministry of Interior, Ministry of Defense, King Abdul-Aziz University, Civil Defense and many more.
The United Industrial Investments Company (UNIVEST) is a 100% Saudi Company, established in KSA in 1976 is actively involved in the production and distribution of the largest range of paint and coatings products, and its factories are the latest of their kind in the Middle East and reach an annual production capacity of more than 100,000 tons of paint annually. Paint Production includes all types of paints ranging from decorative paints to industrial paints in addition to protective paints and coatings.
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